Having been a professional investor, it’s hard not to be amused by all the excitement around alternative data, quantitative and factor based investing. They are often cited as radical new technologies that will change the future of investing. Admittedly, Quantavista Research contributes to this perspective. But, I’d like to share some inconvenient truths. As they say, what’s old becomes new again. Quantitative investing has been around for decades. Fama and French wrote the first paper that’s very similar to today’s factor investing in 1992. Arguably what’s changed the most is not the innovation, but rather the widespread adoption of these concepts.